Kenton has over 30 years of construction accounting experience. He brings a unique blend of oversight and work ethic to the team at The Urban Foresters. He enjoys lawn work and weekend construction projects with family and friends. Kenton is on the board for his HOA and is actively involved in community projects.

Jason has been at The Urban Foresters for almost as long as Grant. He came on board during the very early years and rode the insanity rollercoaster with Grant. In 2014 Jason took a heavy focus on sales. After spending countless hours understanding our clients, building his knowledge, and learning to be a great coach, Jason became the Vice President of Sales and raised up a healthy sales team. At the end of 2021, Jason was named the President of The Urban Foresters by former President and Founder, Grant Crowell.

Tanner joined the Urban Foresters Team in October 2021. Before joining the Urban Foresters Tanner worked as a tobacconist at Texas’ oldest pipe and cigar shop. Tanner has spent the last seven years developing people by serving as the Discipleship Pastor of his church. Tanner enjoys spending time with his wife and son, reading philosophy and theology books, and fine pipe tobacco.

Before joining us at The Urban Foresters in 2014, Chris Ochoa spent 10 years at his uncle’s outdoor power equipment store, where he sold us a majority of the equipment we use today. After completing 60 hrs of college credit at UH main and getting engaged to the love of his life, he was looking to be a part of something new and different. Chris enjoys spending time with his wife Maryanna and their son Oliver. As Chris says it: “My mission in life is to help people get to their end goal; I just happen to do that with trees.”

Jacob Rodriguez has been with The Urban Foresters since 2012 and currently serves all our HOA and HOA management companies. He started off as a Crew Driver, moved up to Crew Foreman/Driver within a few months, and moved into Residential/Commercial Sales a few months after that. When the opportunity arose nearly two years later, he was promoted to Operations Manager/V.P. Operations, where he served until March of 2019. Now he makes sure that neighborhood HOA trees look great all over the Greater Houston Area! Jacob is married to Kelly, a nurse, three daughters: Lilah, Hannah, and Emily, and a dog, Raleigh. Jacob graduated from Texas A&M in 2009 and is ISA Certified Arborist, Certified Treecare Safety Professional.

Originally from El Salvador, Erick has been with The Urban Foresters since 2011, one year after it was founded in 2010. He is our longest serving employee and is best friends with Douglas Gutierrez, another foreman on our team. He brings a wealth of tree care experience to our team and really excels at taking a tree and giving it a high-end, beautiful look. Erick is married, has 3 boys, loves football and is very involved with his church.

Originally from Honduras, Carolina has called Houston home for the past 13 years. With 23 years of experience as an educator, she brings a strong passion for teaching and community service to her role as Assistant Operations Manager at The Urban Foresters. Carolina is especially committed to serving and empowering the Hispanic community, combining her love for nature with a lifelong dedication to helping others grow. Her background in education makes her an excellent communicator and a vital link between teams, clients, and the community.

Born and raised in Houston, Texas, Maricella brings over 8 years of accounting experience to her role as Accounting Assistant at The Urban Foresters. She holds a bachelor’s degree in Accounting from the University of Houston—Go Coogs! Known for her strong attention to detail and commitment to accuracy, Maricella helps ensure the company’s financial operations run smoothly and efficiently. She enjoys spending time with her two boys and values keeping life balanced between work and family.